Digital marketing refers to the use of digital channels, such as the internet, social media, search engines, email, and websites, to promote products or services. It helps businesses connect with potential customers online and drive engagement, brand awareness, and sales.

Key Components of Digital Marketing:

1. Search Engine Optimization (SEO) – Improving website ranking on search engines like Google.
2. Content Marketing – Creating valuable content (blogs, videos, infographics) to attract and retain customers.
3. Social Media Marketing (SMM) – Using platforms like Facebook, Instagram, LinkedIn, and Twitter to engage with audiences.
4. Pay-Per-Click Advertising (PPC) – Running paid ads on Google Ads, social media, or other platforms.
5. Email Marketing – Sending targeted emails to inform, engage, and convert potential customers.
6. Affiliate Marketing – Partnering with influencers or websites to promote products for a commission.
7. Influencer Marketing – Collaborating with influencers to promote brands to their followers.
8. Video Marketing – Using platforms like YouTube and TikTok to promote products/services.

Digital marketing is cost-effective, provides measurable results, and allows businesses to reach a global audience efficiently.